Marketing An Introduction
For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
England
Pearson Education Limited
2015
England 2015 |
| Edition: | Twelfth edition |
| Series: | Always learning
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing an introduction