Marketing An Introduction

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives...

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Bibliographic Details
Main Author: Armstrong, Gary (Author)
Format: Book
Language:English
Published: England Pearson Education Limited 2015
England 2015
Edition:Twelfth edition
Series:Always learning
Subjects:
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