Marketing An Introduction

• Main Author: Armstrong, Gary (Author)
• Format: Book
• Language: English
• Published: England Pearson Education Limited 2015; England 2015
• Edition: Twelfth edition
• Series: Always learning
• Subjects: Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 672 pages illustrations col. 28 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 9781292016788; 1292016787 (pbk.)

For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress