Marketing management a value-creation process

Marketing management a value-creation process

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Bibliographic Details
Other Authors: Muhlbacher; Hans, Flores, Laurent, Dubois, Pierre-Louis, Jolibert, Alain
Format: Book
Published: New York Palgrave Macmillan 2012
Edition:2nd ed
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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