Marketing management a value-creation process

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Bibliographic Details
Other Authors:	Muhlbacher; Hans, Flores, Laurent, Dubois, Pierre-Louis, Jolibert, Alain
Format:	Book
Published:	New York Palgrave Macmillan 2012
Edition:	2nd ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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