Marketing management a value-creation process
Saved in:
| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Published: |
New York
Palgrave Macmillan
2012
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-536501 | ||
| 020 | # | # | |a 9780230240957 (pbk.) |
| 020 | # | # | |a 023024095X (pbk.) |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415.13 |b .D83 2012 |
| 245 | 0 | 0 | |a Marketing management |b a value-creation process |c Alain Jolibert; Hans Muhlbacher; Laurent Flores; Pierre-Louis Dubois |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a New York |b Palgrave Macmillan |c 2012 |
| 300 | # | # | |a xx, 441 p. |b ill. |c 28 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Muhlbacher; Hans |
| 700 | # | # | |a Flores, Laurent |
| 700 | # | # | |a Dubois, Pierre-Louis |
| 700 | # | # | |a Jolibert, Alain |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=536501 |
| 998 | # | # | |a 00250##a006.2.2||00250##b006.2.2||00260##a006.2.2||00260##b006.2.2||00260##c006.2.2||00300##a006.2.2||00300##b006.2.2||00300##c006.2.2||01700##a006.2.2||01700##d006.2.2||01700##f006.2.2||01700##l006.2.2||01700##t006.2.2||02700##a006.2.2||02700##d006.2.2||02700##f006.2.2||02700##l006.2.2||02700##t006.2.2||03700##a006.2.2||03700##d006.2.2||03700##f006.2.2||03700##l006.2.2||03700##t006.2.2|| |
Marketing Management