Marketing management a value-creation process
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| Other Authors: | , , , |
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| Format: | Book |
| Published: |
New York
Palgrave Macmillan
2012
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 441 p. ill. 28 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780230240957 (pbk.) 023024095X (pbk.) |
Marketing Management