Consumer behaviour applications in marketing

Consumer behaviour applications in marketing

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Bibliographic Details
Main Author: East, Robert 1940-
Other Authors: Vanhuele, Marc, Wright, Malcolm 1963-
Format: Book
Published: London SAGE Publications Ltd 2013
Edition:2nd ed
Subjects:
Consumer behavior > Social aspect
Consumer behavior > Psychological aspect
Consumer behavior > Social aspects
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Previous ed.: 2008
Physical Description:x, 337 p. ill. 24 cm
Bibliography:Includes bibliographical references (p 284-320) and indexes
ISBN:9781446211229 (hbk.)
1446211223 (hbk.)
9781446211236 (pbk.)
1446211231 (pbk.)
9781446263921 (pbk.)
1446263924 (pbk.)

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