Strategic Customer Management Integrating Relationship Marketing and CRM
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
United Kingdom
Cambridge University Press
2013
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Customer Relationship Management (CRM) building the business case