Strategic management concepts and cases : a competitive advantage approach
For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helpi...
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson Education
2015
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| Edition: | 15th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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STRATEGIC MANAGEMENT A COMPETITIVE ADVANTAGE APPROACH