Strategic management concepts and cases : a competitive advantage approach

Strategic management concepts and cases : a competitive advantage approach

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For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helpi...

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Bibliographic Details
Main Author: Fred R. David (Author)
Other Authors: David, Forest R. avid, Forest R.
Format: Book
Language:English
Published: Boston Pearson Education 2015
Edition:15th ed
Subjects:
Strategic planning > trategic plannin > Case studies
Strategic planning > trategic planning > Case studie
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