Strategic management concepts and cases : a competitive advantage approach

Strategic management concepts and cases : a competitive advantage approach

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For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helpi...

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Bibliographic Details
Main Author: Fred R. David (Author)
Other Authors: David, Forest R. avid, Forest R.
Format: Unknown
Language:English
Published: Boston Pearson Education 2015
Edition:15th ed
Subjects:
Strategic planning > trategic plannin > Case studies
Strategic planning > trategic planning > Case studie
Online Access:Click Here to View Status and Holdings.
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Summary:For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
Physical Description:xxxiv, 658 pages color illustrations 29 cm
ISBN:0133444791 (hbk.)
9780133444797 (hbk.)

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