Principles of Marketing
The Oxford Revision Series: Principles of Marketing 2e summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strate...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor
Oxford Fajar
2013
©2013 |
| Edition: | SECOND EDITION |
| Series: | Oxford revision series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 1 | 0 | |a Principles of Marketing |c Yusniza Kamarulzaman ,Nor Khalidah Abu |
| 250 | # | # | |a SECOND EDITION |
| 264 | # | 1 | |a Shah Alam, Selangor |b Oxford Fajar |c 2013 |
| 264 | # | 1 | |c ©2013 |
| 300 | # | # | |a xiv, 291 pages |b illustrations |c 25 cm |
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| 500 | # | # | |a Includes index |
| 520 | # | # | |a The Oxford Revision Series: Principles of Marketing 2e summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided. |
| 650 | # | 0 | |a Marketing |
| 700 | 0 | # | |a Nor Khalidah Abu |e author |
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Principles of Marketing