Principles of Marketing

The Oxford Revision Series: Principles of Marketing 2e summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strate...

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Bibliographic Details
Main Authors: Yusniza Kamarulzaman (Author), Nor Khalidah Abu (Author)
Format: Book
Language:English
Published: Shah Alam, Selangor Oxford Fajar 2013
©2013
Edition:SECOND EDITION
Series:Oxford revision series
Subjects:
Online Access:Click Here to View Status and Holdings.
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