Principles of Marketing
The Oxford Revision Series: Principles of Marketing 2e summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strate...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Shah Alam, Selangor
Oxford Fajar
2013
©2013 |
| Edition: | SECOND EDITION |
| Series: | Oxford revision series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The Oxford Revision Series: Principles of Marketing 2e summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided. |
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| Item Description: | Includes index |
| Physical Description: | xiv, 291 pages illustrations 25 cm |
| ISBN: | 9789676590510 |
Principles of Marketing