Business Research Methods

Business Research Methods

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Business research plays a vital role in day to day business activities of a firm from testing the potential success in launching a new product to understanding the key competitors in the market. Business research in intended to result in better decision making through systematic and scientific inve...

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Bibliographic Details
Main Authors: Mukesh Kumar (Author), Salim Abdul Talib (Author), Ramayah, T. (Author)
Format: Book
Published: Oxford OXFORD UNIVERSITY PRESS 2013
Subjects:
Management > Research
Business > Research
Online Access:Click Here to View Status and Holdings.
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