Business Research Methods
Business research plays a vital role in day to day business activities of a firm from testing the potential success in launching a new product to understanding the key competitors in the market. Business research in intended to result in better decision making through systematic and scientific inve...
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| Main Authors: | , , |
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| Format: | Book |
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Oxford
OXFORD UNIVERSITY PRESS
2013
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| Online Access: | Click Here to View Status and Holdings. |
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BUSINESS RESEARCH METHODS