Business Research Methods
Business research plays a vital role in day to day business activities of a firm from testing the potential success in launching a new product to understanding the key competitors in the market. Business research in intended to result in better decision making through systematic and scientific inve...
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| Format: | Book |
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Oxford
OXFORD UNIVERSITY PRESS
2013
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000ntm a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-524377 | ||
| 005 | 2015023181111 | ||
| 008 | 140819s2013 NYU a## ##001 #dENG#D | ||
| 020 | # | # | |a 9789834707477 |q paperback |
| 040 | # | # | |a UiTM |b eng |e rda |
| 090 | 0 | 0 | |a HD30.4 |b .M85 2013 |
| 100 | 1 | # | |a Mukesh Kumar |e author |
| 245 | 1 | 0 | |a Business Research Methods |c Mukesh Kumar, Salim Abdul Talib, T. Ramayah |
| 264 | # | 1 | |a Oxford |b OXFORD UNIVERSITY PRESS |c 2013 |
| 264 | # | 4 | |c ©2013 |
| 300 | # | # | |a xvii, 422 pages |b colour illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Business research plays a vital role in day to day business activities of a firm from testing the potential success in launching a new product to understanding the key competitors in the market. Business research in intended to result in better decision making through systematic and scientific investigations. In writing the book, Business Research Methods, our objectives has been to introduce the world of business research to the students with a user friendly approach in a relatively concise form, so they may gain rapid understanding and confidence in using the tools and techniques for analysis to understand and undertake a successful research. The intended audience is advanced undergraduate students in all business disciplines, MBA students and practitioners who are often involved in investigating the problems encountered in their business firms. |
| 526 | 0 | # | |a HTM606 |b HM242 |5 HM |
| 526 | 0 | # | |a Hospitality Research Methods |b B.Sc. (Hons.) Foodservice Management |5 Faculty of Hotel and Tourism Management |
| 526 | 0 | # | |a HTM655 |b HM240 |5 HM |
| 526 | 0 | # | |a Undergraduate Project |b Bachelor of Science (HONS.) Hotel Management |5 Faculty of Hotel and Tourism Management |
| 526 | 0 | # | |a HTM720 |b HM705 |5 FPHP |
| 526 | 0 | # | |a Quantitative Methods for Hospitality Research |b Master in Gastronomy |5 Faculty of Hotel & Tourism Management |
| 526 | 0 | # | |a HTM720 |b HM771 |5 FPHP |
| 526 | 0 | # | |a Quantitative Methods for Hospitality Research |b Master in Tourism Management |5 Faculty of Hotel and Tourism Management |
| 650 | # | 0 | |a Management |x Research |
| 650 | # | 0 | |a Business |x Research |
| 700 | 0 | # | |a Salim Abdul Talib |e author |
| 700 | 0 | # | |a Ramayah, T. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=524377 |
BUSINESS RESEARCH METHODS