Business Research Methods
Business research plays a vital role in day to day business activities of a firm from testing the potential success in launching a new product to understanding the key competitors in the market. Business research in intended to result in better decision making through systematic and scientific inve...
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| Main Authors: | , , |
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| Format: | Book |
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Oxford
OXFORD UNIVERSITY PRESS
2013
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Business research plays a vital role in day to day business activities of a firm from testing the potential success in launching a new product to understanding the key competitors in the market. Business research in intended to result in better decision making through systematic and scientific investigations. In writing the book, Business Research Methods, our objectives has been to introduce the world of business research to the students with a user friendly approach in a relatively concise form, so they may gain rapid understanding and confidence in using the tools and techniques for analysis to understand and undertake a successful research. The intended audience is advanced undergraduate students in all business disciplines, MBA students and practitioners who are often involved in investigating the problems encountered in their business firms. |
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| Physical Description: | xvii, 422 pages colour illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9789834707477 |
BUSINESS RESEARCH METHODS