Tribal marketing, tribal branding an expert guide to brand co-creation process

Tribal marketing, tribal branding an expert guide to brand co-creation process

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Bibliographic Details
Main Author: Richardson, Brendan
Format: Unknown
Published: New York Palgrave Macmillan 2013
Subjects:
arketing > Marketing > Social aspect
randing (Marketing > Branding (Marketing)
onsumer behavio > Consumer behavior
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • ribes, tribal marketing, and tribal branding
  • What is tribal marketing, and why hasn't it been more widely implemented?
  • Tribal origins and idiosyncracies : why brand tribes form and why they need to see themselves as unique
  • Understanding tribal Tribes, tribal marketing, and tribal branding
  • What is tribal marketing, and why hasn't it been more widely implemented?
  • Tribal origins and idiosyncracies : why brand tribes form and why they need to see themselves as unique
  • Understanding trib

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