Tribal marketing, tribal branding an expert guide to brand co-creation process

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Bibliographic Details
Main Author:	Richardson, Brendan
Format:	Book
Published:	New York Palgrave Macmillan 2013
Subjects:	arketing > Marketing > Social aspect randing (Marketing > Branding (Marketing) onsumer behavio > Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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