Tribal marketing, tribal branding an expert guide to brand co-creation process

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Bibliographic Details
Main Author:	Richardson, Brendan
Format:	Unknown
Published:	New York Palgrave Macmillan 2013
Subjects:	arketing > Marketing > Social aspect randing (Marketing > Branding (Marketing) onsumer behavio > Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415 \|b .R54173 2013
100	#	#	\|r ichardson, Brendan \|a Richardson, Brendan
245	1	0	\|a Tribal marketing, tribal branding \|b an expert guide to brand co-creation process \|c Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork, Ireland
260	#	#	\|a New York \|b Palgrave Macmillan \|c 2013 \|e w York
300	#	#	\|a xi, 184 p. \|c 24 cm \|i , 184 p.
504	#	#	\|a Includes bibliographical references (p. 172-181) and indexes \|n cludes bibliographical references (p. 172-181) and indexes
505	#	#	\|t ribes, tribal marketing, and tribal branding -- What is tribal marketing, and why hasn't it been more widely implemented? -- Tribal origins and idiosyncracies : why brand tribes form and why they need to see themselves as unique -- Understanding tribal \|a Tribes, tribal marketing, and tribal branding -- What is tribal marketing, and why hasn't it been more widely implemented? -- Tribal origins and idiosyncracies : why brand tribes form and why they need to see themselves as unique -- Understanding trib
650	#	0	\|m arketing \|a Marketing \|x Social aspect
650	#	0	\|b randing (Marketing \|a Branding (Marketing)
650	#	0	\|c onsumer behavio \|a Consumer behavior
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=522516
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