Tribal marketing, tribal branding an expert guide to brand co-creation process

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Bibliographic Details
Main Author: Richardson, Brendan
Format: Unknown
Published: New York Palgrave Macmillan 2013
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 184 p. 24 cm
Bibliography:Includes bibliographical references (p. 172-181) and indexes
ISBN:9780230368828