Advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author:	Belch, George E. elch, George E.
Other Authors:	Belch, Michael A. elch, Michael A.
Format:	Book
Published:	New York McGraw-Hill 2015
Edition:	10th ed
Subjects:	dvertisin Communication in marketing > ales promotio Advertising > ommunication in marketin
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780078028977 (alk. paper) \|7 80078028977 (alk. paper)
020	#	#	\|a 0078028973 (alk. paper) \|0 78028973 (alk. paper)
040	#	#	\|a DLC \|d ITMB \|l C
090	0	0	\|a HF5823 \|b .B387 2015
100	#	#	\|a Belch, George E. \|b elch, George E.
245	1	0	\|a Advertising and promotion \|b an integrated marketing communications perspective \|c George E Belch & Michael A Belch
250	#	#	\|a 10th ed \|0 th ed
260	#	#	\|a New York \|b McGraw-Hill \|c 2015 \|e w York
300	#	#	\|a xxxiv, 842 pages \|b illustrations (some colour) \|c 29 cm \|x xiv, 842 pages
500	#	#	\|a Includes index \|n cludes index
526	0	#	\|a ADE533 \|b ED242 \|5 ED
526	0	#	\|a Design And Visual Communication \|b Bachelor of Education (Hons.) Art and Design Education \|5 Faculty of Education
650	#	0	\|a dvertisin
650	#	0	\|a Communication in marketing \|s ales promotio
650	#	0	\|a Advertising \|c ommunication in marketin
700	#	#	\|a Belch, Michael A. \|b elch, Michael A.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=522510
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