Advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author:	Belch, George E. elch, George E.
Other Authors:	Belch, Michael A. elch, Michael A.
Format:	Book
Published:	New York McGraw-Hill 2015
Edition:	10th ed
Subjects:	dvertisin Communication in marketing > ales promotio Advertising > ommunication in marketin
Online Access:	Click Here to View Status and Holdings.
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