Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

Saved in:
Bibliographic Details
Main Author: Belch, George E. elch, George E.
Other Authors: Belch, Michael A. elch, Michael A.
Format: Book
Published: New York McGraw-Hill 2015
Edition:10th ed
Subjects:
dvertisin
Communication in marketing > ales promotio
Advertising > ommunication in marketin
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Item Description:Includes index
Physical Description:xxxiv, 842 pages illustrations (some colour) 29 cm
ISBN:9780078028977 (alk. paper)
0078028973 (alk. paper)

Similar Items