The media handbook a complete guide to advertising media selection, planning, research, and buying

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Bibliographic Details
Main Author:	Katz, Helen
Format:	Unknown
Published:	New York Routledge 2013
Edition:	5th ed
Subjects:	arketing channel > Mass media and business dvertising media plannin ass media and busines > Marketing channels
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|l C \|a DLC \|d ITMB
090	0	0	\|a HF5826.5 \|b .K38 2013
100	#	#	\|k atz, Helen \|a Katz, Helen
245	1	4	\|a The media handbook \|b a complete guide to advertising media selection, planning, research, and buying \|c by Helen Katz
250	#	#	\|a 5th ed \|t h ed
260	#	#	\|a New York \|b Routledge \|c 2013 \|e w York
300	#	#	\|a xii, 232 p. \|b ill. \|c 24 cm \|i i, 232 p.
504	#	#	\|a Includes bibliographical references and index \|n cludes bibliographical references and index
650	#	0	\|m arketing channel \|a Mass media and business
650	#	0	\|a dvertising media plannin
650	#	0	\|m ass media and busines \|a Marketing channels
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=522472
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