The media handbook a complete guide to advertising media selection, planning, research, and buying

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Bibliographic Details
Main Author:	Katz, Helen
Format:	Unknown
Published:	New York Routledge 2013
Edition:	5th ed
Subjects:	arketing channel > Mass media and business dvertising media plannin ass media and busines > Marketing channels
Online Access:	Click Here to View Status and Holdings.
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