Advertising and integrated brand promotion

Advertising and integrated brand promotion

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This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of har...

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Bibliographic Details
Main Authors: O'Guinn, Thomas Clayton (Author), Allen, Chris T. (Author), Scheinbaum, Angeline Close (Author), Semenik, Richard J. (Author)
Format: Book
Language:English
Published: Stamford, CT Cengage Learning 2015
Edition:7th ed.
Subjects:
Advertising
Advertising media planning
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