Brand breakout how emerging market brands will go global

Brand breakout how emerging market brands will go global

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Bibliographic Details
Main Authors: Kumar, Nirmalya (Author), Steenkamp, Jan-Benedict E. M. (Author)
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire Palgrave Macmillan 2013
Subjects:
Brand name products > rand name product
Branding (Marketing) > randing (Marketing
Branding (Marketing) > randing (Marketing) > Developing countrie
Brand name products > rand name products > Developing countrie
Online Access:Click Here to View Status and Holdings.
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