Brand breakout how emerging market brands will go global

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Bibliographic Details
Main Authors:	Kumar, Nirmalya (Author), Steenkamp, Jan-Benedict E. M. (Author)
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire Palgrave Macmillan 2013
Subjects:	Brand name products > rand name product Branding (Marketing) > randing (Marketing Branding (Marketing) > randing (Marketing) > Developing countrie Brand name products > rand name products > Developing countrie
Online Access:	Click Here to View Status and Holdings.
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