Brand breakout how emerging market brands will go global

Brand breakout how emerging market brands will go global

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Bibliographic Details
Main Authors: Kumar, Nirmalya (Author), Steenkamp, Jan-Benedict E. M. (Author)
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire Palgrave Macmillan 2013
Subjects:
Brand name products > rand name product
Branding (Marketing) > randing (Marketing
Branding (Marketing) > randing (Marketing) > Developing countrie
Brand name products > rand name products > Developing countrie
Online Access:Click Here to View Status and Holdings.
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MARC

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020 # # |a 9781137276612  |q hardback 
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041 0 # |a eng 
090 0 0 |a HF5415.1255  |b .K857 2013 
100 # # |a Kumar, Nirmalya  |e author 
245 1 0 |a Brand breakout  |b how emerging market brands will go global  |c Nirmalya Kumar, Jan-Benedict EM Steenkamp 
264 # 1 |a Houndmills, Basingstoke, Hampshire  |b Palgrave Macmillan  |c 2013 
264 # 4 |c ©2013 
300 # # |a xvi, 256 pages  |b illustrations  |c 25 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Brand name products  |b rand name product 
650 # 0 |a Branding (Marketing)  |b randing (Marketing 
650 # 0 |a Branding (Marketing)  |b randing (Marketing)  |z Developing countrie 
650 # 0 |a Brand name products  |b rand name products  |z Developing countrie 
700 # # |a Steenkamp, Jan-Benedict E. M.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=522458 
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