The new brand spirit how communicating sustainability builds brands, reputations and profits

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Bibliographic Details
Main Author:	onrad, Christian A. Conrad, Christian A. 1966-
Other Authors:	Thompson, Marjorie Ellis 1957-
Format:	Book
Published:	Burlington Gower 2013
Subjects:	ocial responsibility of busines > Sustainable development > Social aspects ocial marketin > Social responsibility of business ustainable development > Social marketing > Social aspect
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780566092442 (hbk.) \|5 66092441
020	#	#	\|a 0566092441 \|7 80566092442 (hbk.)
040	#	#	\|l C \|a DLC \|d ITMB
090	0	0	\|a HF5414 \|b .C66 2013
100	#	#	\|c onrad, Christian A. \|a Conrad, Christian A. \|d 1966-
245	1	4	\|a The new brand spirit \|b how communicating sustainability builds brands, reputations and profits \|c by Christian Conrad and Marjorie Ellis Thompson
260	#	#	\|a Burlington \|b Gower \|c 2013 \|u rlington
300	#	#	\|a xii, 323 p. \|b ill. \|c 24 cm \|i i, 323 p.
504	#	#	\|a Includes bibliographical references and index \|n cludes bibliographical references and index
650	#	0	\|s ocial responsibility of busines \|a Sustainable development \|x Social aspects
650	#	0	\|s ocial marketin \|a Social responsibility of business
650	#	0	\|s ustainable development \|a Social marketing \|x Social aspect
700	#	#	\|t hompson, Marjorie Ellis \|a Thompson, Marjorie Ellis \|d 1957-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=522410
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