The new brand spirit how communicating sustainability builds brands, reputations and profits

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Bibliographic Details
Main Author:	onrad, Christian A. Conrad, Christian A. 1966-
Other Authors:	Thompson, Marjorie Ellis 1957-
Format:	Book
Published:	Burlington Gower 2013
Subjects:	ocial responsibility of busines > Sustainable development > Social aspects ocial marketin > Social responsibility of business ustainable development > Social marketing > Social aspect
Online Access:	Click Here to View Status and Holdings.
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