The new brand spirit how communicating sustainability builds brands, reputations and profits

The new brand spirit how communicating sustainability builds brands, reputations and profits

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Bibliographic Details
Main Author: onrad, Christian A. Conrad, Christian A. 1966-
Other Authors: Thompson, Marjorie Ellis 1957-
Format: Book
Published: Burlington Gower 2013
Subjects:
ocial responsibility of busines > Sustainable development > Social aspects
ocial marketin > Social responsibility of business
ustainable development > Social marketing > Social aspect
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 323 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780566092442 (hbk.)
0566092441

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