BASIC MARKETING RESEARCH CUSTOMER INSIGHTS AND MANAGERIAL ACTION
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've ac...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Stamford, CT, USA
Cengage Learning
2014
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| Edition: | 8th edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 2023111111924 | ||
| 008 | 231201t20102014CTU ag# ##001 #deng#D | ||
| 020 | # | # | |a 9781133188544 |q hardback |
| 020 | # | # | |a 1133188540 |q hardback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.2 |b .B76 2014 |
| 100 | 1 | # | |a Brown, Tom J. |e author |
| 245 | 1 | 0 | |a BASIC MARKETING RESEARCH |b CUSTOMER INSIGHTS AND MANAGERIAL ACTION |c Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill, Jr. |
| 250 | # | # | |a 8th edition |
| 264 | # | 1 | |a Stamford, CT, USA |b Cengage Learning |c 2014 |
| 264 | # | 4 | |c ©2010 |
| 300 | # | # | |a xxvi, 478 pages |b illustrations |c 25 cm |
| 500 | # | # | |a Previous edition: Mason, Ohio: South-Western Cengage Learning, 2010 |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits |
| 650 | # | 0 | |a Marketing research |x Data processin |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Suter, Tracy A. |e author |
| 700 | 1 | # | |e author |s Churchill, Gilbert A. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=521817 |
BASIC MARKETING RESEARCH