BASIC MARKETING RESEARCH CUSTOMER INSIGHTS AND MANAGERIAL ACTION
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've ac...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Stamford, CT, USA
Cengage Learning
2014
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| Edition: | 8th edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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BASIC MARKETING RESEARCH