BASIC MARKETING RESEARCH CUSTOMER INSIGHTS AND MANAGERIAL ACTION
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've ac...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Stamford, CT, USA
Cengage Learning
2014
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| Edition: | 8th edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits |
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| Item Description: | Previous edition: Mason, Ohio: South-Western Cengage Learning, 2010 |
| Physical Description: | xxvi, 478 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781133188544 1133188540 |
BASIC MARKETING RESEARCH