Consumer behavior

Consumer behavior

Provides an introduction to consumer behavior supported by scientifically grounded coverage of key principles and applications. This book devotes attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media a...

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Bibliographic Details
Main Authors: Kardes, Frank R. (Author), Cronley, Maria L. (Author), Cline, Thomas W. Thomas Warren (Author)
Format: Book
Language:English
Published: Stamford, CT, USA Cengage Learning 2015
Edition:2nd ed.
Subjects:
Consumer behavior
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Provides an introduction to consumer behavior supported by scientifically grounded coverage of key principles and applications. This book devotes attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior.
Physical Description:xxii, 550 pages colour illustrations 26 cm.
Bibliography:Includes bibliographical references and indexes
ISBN:9781133587675
1133587674

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