Consumer behavior
Provides an introduction to consumer behavior supported by scientifically grounded coverage of key principles and applications. This book devotes attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media a...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Stamford, CT, USA
Cengage Learning
2015
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer behavior and managerial decision making