Research Themes for Events

• Other Authors: Finkel, Rebecca (Editor), McGillivray, David (Editor), McPherson, Gayle (Editor), Robinson, Peter (Editor)
• Format: Book
• Language: English
• Published: Boston, MA CAB International 2013
• Subjects: Special events > Research
• Online Access: Click Here to View Status and Holdings.
• Physical Description: ix, 178 pages illustrations 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781780642529; 1780642520

Events Management as a subject has been well documented from a practical angle; this will be the first book to cover events from a research perspective. Core subjects such as consumer behavior, authenticity and new technologies will be included, and the research angle will be covered by addressing key concepts, theories and discussions centering on these subjects. For example, how has this type of event developed, why has it become successful and what impact does it have? Case studies are also included to provide a well-rounded approach to the subject.