Research Themes for Events
Events Management as a subject has been well documented from a practical angle; this will be the first book to cover events from a research perspective. Core subjects such as consumer behavior, authenticity and new technologies will be included, and the research angle will be covered by addressing k...
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| Other Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
CAB International
2013
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Event Studies Theory, research and policy for planned events