Research Themes for Events

Research Themes for Events

Events Management as a subject has been well documented from a practical angle; this will be the first book to cover events from a research perspective. Core subjects such as consumer behavior, authenticity and new technologies will be included, and the research angle will be covered by addressing k...

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Bibliographic Details
Other Authors: Finkel, Rebecca (Editor), McGillivray, David (Editor), McPherson, Gayle (Editor), Robinson, Peter (Editor)
Format: Book
Language:English
Published: Boston, MA CAB International 2013
Subjects:
Special events > Research
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