Events as a strategic marketing tool

Events as a strategic marketing tool

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Bibliographic Details
Main Author: Gerritsen, Dorothé
Other Authors: Olderen, Ronald van
Format: Unknown
Published: Wallingford, Oxfordshire, UK CABI 2014
Series:CABI tourism texts
Subjects:
Strategic planning > Management
Marketing
Special events > Management
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HD30.28  |b .G46813 2014 
100 1 # |a Gerritsen, Dorothé 
245 1 0 |a Events as a strategic marketing tool  |c Dorothé Gerritsen and Ronald van Olderen 
260 # # |a Wallingford, Oxfordshire, UK  |b CABI  |c 2014 
300 # # |a x, 285 p.  |b ill.  |c 25 cm. 
490 1 # |a CABI tourism texts 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Strategic planning  |x Management 
650 # 0 |a Marketing 
650 # 0 |a Special events  |x Management 
700 1 # |a Olderen, Ronald van 
830 # 1 |a CABI tourism texts 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=521142 
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