Events as a strategic marketing tool

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Bibliographic Details
Main Author:	Gerritsen, Dorothé
Other Authors:	Olderen, Ronald van
Format:	Book
Published:	Wallingford, Oxfordshire, UK CABI 2014
Series:	CABI tourism texts
Subjects:	Strategic planning > Management Marketing Special events > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-521142
020	#	#	\|a 9781780642611 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD30.28 \|b .G46813 2014
100	1	#	\|a Gerritsen, Dorothé
245	1	0	\|a Events as a strategic marketing tool \|c Dorothé Gerritsen and Ronald van Olderen
260	#	#	\|a Wallingford, Oxfordshire, UK \|b CABI \|c 2014
300	#	#	\|a x, 285 p. \|b ill. \|c 25 cm.
490	1	#	\|a CABI tourism texts
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Strategic planning \|x Management
650	#	0	\|a Marketing
650	#	0	\|a Special events \|x Management
700	1	#	\|a Olderen, Ronald van
830	#	1	\|a CABI tourism texts
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=521142
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