Events as a strategic marketing tool

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Bibliographic Details
Main Author:	Gerritsen, Dorothé
Other Authors:	Olderen, Ronald van
Format:	Unknown
Published:	Wallingford, Oxfordshire, UK CABI 2014
Series:	CABI tourism texts
Subjects:	Strategic planning > Management Marketing Special events > Management
Online Access:	Click Here to View Status and Holdings.
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