Events as a strategic marketing tool

Events as a strategic marketing tool

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Bibliographic Details
Main Author: Gerritsen, Dorothé
Other Authors: Olderen, Ronald van
Format: Book
Published: Wallingford, Oxfordshire, UK CABI 2014
Series:CABI tourism texts
Subjects:
Strategic planning > Management
Marketing
Special events > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 285 p. ill. 25 cm.
Bibliography:Includes bibliographical references and index
ISBN:9781780642611 (pbk.)

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