Advertising, promotion, and other aspects of integrated marketing communications

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Bibliographic Details
Main Author:	Shimp, Terence A.
Other Authors:	ndrews, J. Craig
Format:	Unknown
Published:	son, Ohio South-Western Cengage Learning 2013
Edition:	9th ed
Subjects:	ommunication in marketin > Advertising ales promotio > Sales promotion dvertisin
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9781111580216 (hbk) \|7 81111580216 (hbk)
020	#	#	\|a 1111580219 (hbk) \|1 11580219 (hbk)
040	#	#	\|l C \|a DLC \|d ITMB
090	0	0	\|a HF5415.123 \|b .S54 2013
100	#	#	\|s himp, Terence A. \|a Shimp, Terence A.
245	1	0	\|a Advertising, promotion, and other aspects of integrated marketing communications \|c Terence A. Shimp, J. Craig Andrews
250	#	#	\|a 9th ed \|t h ed
260	#	#	\|a son, Ohio \|b South-Western Cengage Learning \|c 2013
300	#	#	\|a xxii, 729 p. \|b ill. (some col.) \|c 29 cm \|x ii, 729 p.
504	#	#	\|a Includes bibliographical references and indexes \|n cludes bibliographical references and indexes
650	#	0	\|c ommunication in marketin \|a Advertising
650	#	0	\|s ales promotio \|a Sales promotion
650	#	0	\|a dvertisin
700	#	#	\|a ndrews, J. Craig.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=520620
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