Advertising, promotion, and other aspects of integrated marketing communications

Saved in:

Bibliographic Details
Main Author:	Shimp, Terence A.
Other Authors:	ndrews, J. Craig
Format:	Unknown
Published:	son, Ohio South-Western Cengage Learning 2013
Edition:	9th ed
Subjects:	ommunication in marketin > Advertising ales promotio > Sales promotion dvertisin
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet