PRINSIP ASAS PENYELIDIKAN PEMASARAN

PRINSIP ASAS PENYELIDIKAN PEMASARAN

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The aim of this book is to reveal to students some of the functions of marketing research and techniques used in solving problems related to the field of marketing . Although the principles of marketing research can be considered universal but this book focuses more on examples in the context of mar...

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Bibliographic Details
Main Author: Baharudin Ismail (Author)
Format: Book
Language:Malay
Published: Shah Alam Biroteks ITM 1988
Subjects:
Marketing research
Market surveys
Online Access:Click Here to View Status and Holdings.
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