Comic-con and the business of pop culture what the world?s wildest trade show can tell us about the future of entertainment

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Bibliographic Details
Main Author:	Salkowitz, Rob 1967-
Format:	Book
Published:	New York The McGraw-Hill Companies 2012
Subjects:	Comic books, strips, etc. > Marketing Popular culture > Economic aspects > Marketing Comic books, strips, etc > Authorship > Marketing Comic books, strips, etc. > Technological innovations Webcomics > Economic aspects
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-494792
020	#	#	\|a 9780071797023 (hbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a PN6714 \|b .S255 2012
100	1	#	\|a Salkowitz, Rob \|d 1967-
245	1	0	\|a Comic-con and the business of pop culture \|b what the world?s wildest trade show can tell us about the future of entertainment \|c Rob Salkowitz
260	#	#	\|a New York \|b The McGraw-Hill Companies \|c 2012
300	#	#	\|a viii, 292 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 259-273) and index
650	#	0	\|a Comic books, strips, etc. \|x Marketing
650	#	0	\|a Popular culture \|x Economic aspects \|x Marketing
650	#	0	\|a Comic books, strips, etc \|x Authorship \|x Marketing
650	#	0	\|a Comic books, strips, etc. \|x Technological innovations
650	#	0	\|a Webcomics \|x Economic aspects
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=494792
964	#	#	\|c BOK \|d 01
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