Comic-con and the business of pop culture what the world?s wildest trade show can tell us about the future of entertainment

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Bibliographic Details
Main Author:	Salkowitz, Rob 1967-
Format:	Book
Published:	New York The McGraw-Hill Companies 2012
Subjects:	Comic books, strips, etc. > Marketing Popular culture > Economic aspects > Marketing Comic books, strips, etc > Authorship > Marketing Comic books, strips, etc. > Technological innovations Webcomics > Economic aspects
Online Access:	Click Here to View Status and Holdings.
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